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Mattel readies programs for future Warner Bros. blockbusters

Warner Bros. Consumer Products has appointed Mattel as the global master toy licensee for 2008 features Speed Racer and Batman sequel The Dark Knight. Mattel is looking at key categories including vehicles, action figures, action play, remote control vehicles, handheld electronics and games and puzzles for both programs.
June 19, 2007

Warner Bros. Consumer Products has appointed Mattel as the global master toy licensee for 2008 features Speed Racer and Batman sequel The Dark Knight. Mattel is looking at key categories including vehicles, action figures, action play, remote control vehicles, handheld electronics and games and puzzles for both programs.

Directed by Matrix duo Larry and Andy Wachowski, Speed Racer is slated to zoom into theatres on May 9, 2008. The live-action family adventure is based on the classic anime series created by Tatsuo Yoshida and licensed merch will begin arriving at retail in late March 2008.

The second instalment in Christopher Nolan’s Batman series The Dark Knight is scheduled to swing into theatres on July 18, 2008, with a large mass-market merch program rolling into retail in early June 2008.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com