News

US licensing numbers are up for second year running

Industry org LIMA released the results of its annual Licensing Industry Survey at the opening of Licensing International today. And while royalty revenues aren't growing at break-neck speed, they're up across all major categories for the second year in a row. According to the ninth-annual study, manufacturers paid US$6.04 billion in royalties to US licensors in 2006, marking a slight increase from last year's US$5.9 billion figure.
June 19, 2007

Industry org LIMA released the results of its annual Licensing Industry Survey at the opening of Licensing International today. And while royalty revenues aren’t growing at break-neck speed, they’re up across all major categories for the second year in a row. According to the ninth-annual study, manufacturers paid US$6.04 billion in royalties to US licensors in 2006, marking a slight increase from last year’s US$5.9 billion figure.

Most interesting for kids entertainment types is that entertainment/character licensing remains the largest licensing category, accounting for 44% of the total industry take, and royalty revenues were up 2% in 2006 to US$2.62 billion.

Other royalty revenue highlights found in the report conducted by the Yale School of Management and the Harvard Business School include:

• Trademarks/brands revenues increased by US$4 million (0.4%) toUS$1.09 billion

• Sports was up US$15 million (1.9% ) to US$825 million

• Fashion gained US$8 million (1%) to US$830 million

• Art increased by US$7 million (4%) to US$175 million

• Music was up US$4 million (3.1%) to US$128 million

The entire study is available to LIMA members at www.licensing.org.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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