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Roary racing towards more licensees

Chapman Entertainment continues to add to its growing list of UK licensees for boys preschool property Roary the Racing Car. Bringing the total to 22 are Amscan and Rainbow Productions.
June 13, 2007

Chapman Entertainment continues to add to its growing list of UK licensees for boys preschool property Roary the Racing Car. Bringing the total to 22 are Amscan and Rainbow Productions.

Amscan has signed on to manufacture Roary balloons and partyware for a 2008 retail launch, while Rainbow Productions has created a large state-of-the-art remote control Roary and Big Chris costume character. Both are available for guest appearances in the UK and RC Roary’s making his next pit stop at the annual Goodwood Festival of Speed being held this summer in West Sussex.

Roary the Racing Car now airs on Five’s Milkshake! Block, where it launched this past May, and on Nick Jr. UK, which bowed the series at the beginning of this month.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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