News

People moves: Joester Loria adds licensing vet

Stanley Weil is joining New York-based licensing agency The Joester Loria Group as its new executive director. Weil is charged with heading up JL's Jeep/DaimlerChrysler account and will oversee the development, management and execution of marketing, promotional and licensing initiatives for the brand.
June 13, 2007

Stanley Weil is joining New York-based licensing agency The Joester Loria Group as its new executive director. Weil is charged with heading up JL’s Jeep/DaimlerChrysler account and will oversee the development, management and execution of marketing, promotional and licensing initiatives for the brand.

Weil most recently served as director of worldwide licensing at publishing firm Rodale, where he helped the company launch its first corporate licensing division and extended the reach of leading magazine brands including Prevention, Men’s Health and Runner’s World.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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