News

People moves: DIC ups Streff to VP

DIC Entertainment has promoted Lisa Streff to the post of VP of domestic licensing. In her new position, Streff is looking after the development and implementation of domestic licensing and merchandising programs, such as sales, retail and product development, for entertainment and lifestyle brands Mommy & Me, Horseland, McDonald's and Strawberry Shortcake.
June 12, 2007

DIC Entertainment has promoted Lisa Streff to the post of VP of domestic licensing. In her new position, Streff is looking after the development and implementation of domestic licensing and merchandising programs, such as sales, retail and product development, entertainment and lifestyle brands Mommy & Me, Horseland, McDonald’s and Strawberry Shortcake.

Previously, Streff served as executive director of hardlines at DIC, and prior to that, she was director of hardlines for NBC/Universal’s consumer products division.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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