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Prehistoric Park roaming the US for licensees

Already launched in the UK, FremantleMedia's all-family series Prehistoric Park is now in the market for US licensing deals. Hosted by Nigel Marven, each episode travels back in time to try and save various dinosaurs and prehistoric creatures from extinction. So far the show has been sold to 52 broadcasters worldwide and DVD rights have been licensed in 30 territories. And Fremantle is planning on going broad for its US merch program, stating it's looking for licensees in all applicable categories. The search will get underway at Licensing Show International this month.
June 7, 2007

Already launched in the UK, FremantleMedia’s all-family series Prehistoric Park is now in the market for US licensing deals. Hosted by Nigel Marven, each episode travels back in time to try and save various dinosaurs and prehistoric creatures from extinction. So far the show has been sold to 52 broadcasters worldwide and DVD rights have been licensed in 30 territories. And Fremantle is planning on going broad for its US merch program, stating it’s looking for licensees in all applicable categories. The search will get underway at Licensing Show International this month.

So far, the IP owner has launched an exclusive Prehistoric Park program with retailer Marks & Spencer and licensee Tigerprint that includes a 3-D puzzle, boardgame and Dino-Pics photography kit.

About The Author
Lana Castleman is the Editor & Content Director of Kidscreen and oversees all content for Kidscreen magazine, kidscreen.com and related kidscreen events. lcastleman@brunico.com

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