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Disney, Build-A-Bear team up to help sick children

Mall-based retailer Build-A-Bear Workshop and Disney Worldwide Outreach are bringing Winnie the Pooh to kids in need through a partnership with the Starlight Starbright Children's Foundation. Until June 30, kids who choose to craft their own Pooh (US$20) at any Build-A-Bear location in the US, Canada or the UK will be asked to make a second chubby bear stuffed with fluff at no additional cost. Build-A-Bear and Disney are then giving these bears to children staying in local hospitals in one of the three countries.
May 28, 2007

Mall-based retailer Build-A-Bear Workshop and Disney Worldwide Outreach are bringing Winnie the Pooh to kids in need through a partnership with the Starlight Starbright Children’s Foundation.

The promotion is part of Build-A-Bear Workshop’s year-long celebration of its 10th anniversary.

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