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Roary bows online in the UK

Nick Jr. is bowing the first episode of Roary the Racing Car online before its TV premiere on June 2nd. Nick Jr. Video is offering a sneak peek of the new series at www.nickjr.co.uk. The eps are scheduled to roll out online every Monday, complemented by a dedicated Nick Jr. Roary the Racing Car microsite at www.nickjr.co.uk/roary.
May 22, 2007

Nick Jr. is bowing the first episode of Roary the Racing Car online before its TV premiere on June 2nd. Nick Jr. Video is offering a sneak peek of the new series at www.nickjr.co.uk. The eps are scheduled to roll out online every Monday, complemented by a dedicated Nick Jr. Roary the Racing Car microsite at www.nickjr.co.uk/roary.

Nick Jr. Video is the UK’s first online broadband video player for preschoolers and their parents, and features songs, stories, recipes and exclusives from Nick Jr. It launched in October last year and currently streams 450,000 video clips a month.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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