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Blueprint taps Saperstein to start kids division

Blueprint Entertainment has unveiled plans for a new business unit dedicated to the development, production and rights management of children's programming. And former VH1/MTV Networks consultant Frank Saperstein has been tapped to head up Blueprint Kids as SVP of animation and children's programming.
May 11, 2007

Blueprint Entertainment has unveiled plans for a new business unit dedicated to the development, production and rights management of children’s programming. And former VH1/MTV Networks consultant Frank Saperstein has been tapped to head up Blueprint Kids as SVP of animation and children’s programming.

In his first week on the job, the 20-year industry vet, whose credits include Ren and Stimpy and Pee Wee’s Playhouse, says the new division is primarily looking for new media- and licensing-friendly projects.

‘A lot depends on what broadcasters are looking for, but it isn’t like we are going to have 20 shows about furry little animals rendered in 2-D animation,’ says Saperstein. ‘We are also looking for live-action pilots similar to The Suite Life of Zack and Cody and Lizzie McGuire.’

While Blueprint has made its name with more adult-oriented fare, recent success with the Nat Geo co-pro Iggy Arbuckle has proved to Saperstein that the company is serious about kids.

With a recent influx of capital from Robert Lantos and Jeff Sagansky, and the acquisition of worldwide distributor Oasis International, Blueprint has been growing and Saperstein believes the horizon is bright.

As for the current game plan, Saperstein’s started sifting through scripts and co-production proposals and hopes to have original content in production within the next six months. Just how much content the new division will produce, co-produce and/or acquire, remains a question.

‘That will flow organically,’ he said. ‘We will see what comes our way.’

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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