TV-Loonland has landed a home textiles deal for preschool property Little Princess. The deal with Belgium-based Belltex N.V. comes on the heels of the toon receiving the best animated series prize at the Stuttgart Animation Festival in April.
The upcoming Belltex Little Princess line includes quilt covers, pillow cases, sheets, bathrobes and beach and bath towels. Products are slated for retail rollout in August in territories including Germany, Austria, Switzerland, Benelux and the UK. Currently, the first season of the series is airing on German kids net Ki.Ka and on Five’s Milkshake block in the UK.