News

Kabillion kicks off advertising biz with key hire

Taffy Entertainment's multi-platform channel venture Kabillion has picked up veteran sales executive Bob McPhee to serve as its EVP of advertising sales. McPhee will spearhead national advertising efforts including immersive marketing that supplements traditional ads with sponsorships and online-branded activities.
May 9, 2007

Taffy Entertainment’s multi-platform channel venture Kabillion has picked up veteran sales executive Bob McPhee to serve as its EVP of advertising sales. McPhee will spearhead national advertising efforts including immersive marketing that supplements traditional ads with sponsorships and online-branded activities.

Coming from Tribune Entertainment, where he toiled as director of ad sales, McPhee was responsible for selling around the company’s nationally syndicated TV programs, which include DIC’s Kids Network shows and Family Feud.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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