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Turner unveils new preschool channel in UK

In an effort to widen its demographic reach across the pond, Turner Broadcasting is making over its UK Toonami channel into a Cartoon Network Too feed that will start on May 24 on Sky, Tiscali TV, Virgin TV and Top Up TV.
May 3, 2007

In an effort to widen its demographic reach across the pond, Turner Broadcasting is making over its UK Toonami channel into a Cartoon Network Too feed that will start on May 24 on Sky, Tiscali TV, Virgin TV and Top Up TV.

That will free up a stream for a Cartoonito preschool channel, which builds on the block that is currently airing daily on Cartoon Network Too between 6 a.m. and 3 p.m. The new outlet will continue to emphasize educational content and commission exclusive short-form live-action content. But it will now be augmented by French-language insterstitals designed to encourage bilingual communication.

The Cartoonito block debuted last September, and its current schedule includes Barney, Hi-5 and Pororo. Additional programming will be added to pad out defined blocks that mirror the typical preschooler’s day, including a storytelling block and a bedtime block.

All of Turner’s UK channels, including Cartoon Network, Cartoon Network Too, Boomerang, Boomerang +1 and the new Cartoonito, will undergo a reface throughout the rest of this year.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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