News

One-liners: Noteworthy news nuggets

• NBC's Al Roker from Today has picked The Invention of Hugo Cabret by Brian Selznick as the first selection for Al's Book Club for Kids. Working with Scholastic Summer Reading Buzz! Campaign, Roker's first choice has so far sold more than 300,000 copies and Warner Bros. has purchased the movie rights.

• Youth cellphone company Kajeet has partnered with Whyville.net, the online virtual community, for a new pay-as-you-go service plan that will integrate cell phones with the website.

The Brainy Baby Company will have a new line of plush toys at specialty retail for this year's holiday season. Manufacturer Mary Meyer has landed the licensing rights for the toys based on educational concepts featured in Brainy Baby's multimedia programs.
April 30, 2007

• NBC’s Al Roker from Today has picked The Invention of Hugo Cabret by Brian Selznick as the first selection for Al’s Book Club for Kids. Working with Scholastic Summer Reading Buzz! Campaign, Roker’s first choice has so far sold more than 300,000 copies and Warner Bros. has purchased the movie rights.

• Youth cellphone company Kajeet has partnered with Whyville.net, the online virtual community, for a new pay-as-you-go service plan that will integrate cell phones with the website.

The Brainy Baby Company will have a new line of plush toys at specialty retail for this year’s holiday season. Manufacturer Mary Meyer has landed the licensing rights for the toys based on educational concepts featured in Brainy Baby’s multimedia programs.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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