The International Licensing Industry Merchandisers’ Association (LIMA) has partnered with New York City-based MSL Productions to create a networking venue for the upcoming Licensing 2007 International event.
The venue, dubbed ‘The Loop’, is being designed with a mind to helping newcomers to the industry network with more experienced manufacturers, agents and retailers looking for new properties. The invite-only VIP pavilion will occupy a spot on the show floor.
An exclusive kick-off event for the The Loop is in the works. Licensing Show International 2007 runs June 19 to 21.