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Atari taps Eastern European game co for IP infusion

Video game maven Atari has inked a long-term distribution agreement with 1C Company, the leading publisher and distributor of computer games in Russia, Eastern and Central Europe. The deal gives Atari key access into game developments in those emerging video game markets that may just result in an influx of gaming IP from the region.
April 25, 2007

Video game maven Atari has inked a long-term distribution agreement with 1C Company, the leading publisher and distributor of computer games in Russia, Eastern and Central Europe. The deal gives Atari key access into game developments in those emerging video game markets that may just result in an influx of gaming IP from the region.

Under this new agreement, Atari has the exclusive first rights to distribute and co-publish upcoming 1C titles throughout North America, including online distribution. The deal includes all video game platforms including personal computers, mobile platforms, online formats and handheld platforms. The first games will hit the US markets later this year.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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