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Nick partners with Canuck chicken chain

Nickelodeon characters SpongeBob SquarePants, Dora the Explorer and Diego are going to be part of a new promotion at Toronto, Canada-based Swiss Chalet's 180 roasted chicken franchises. Children ordering from the eatery's kids menu will get a Nickelodeon activity sheet to work on while they wait for dinner to arrive at the table.
April 20, 2007

Nickelodeon characters SpongeBob SquarePants, Dora the Explorer and Diego are going to be part of a new promotion at Toronto, Canada-based Swiss Chalet’s 180 roasted chicken franchises.

Children ordering from the eatery’s kids menu will get a Nickelodeon activity sheet to work on while they wait for dinner to arrive at the table. And at the end of the meal, each customer gets to choose their favorite Nick toy, ranging from colorful plush characters for kids under three, to exclusive digital watches for kids four to 12.

This marks the first Nickelodeon on-going partnership with a Canadian full-service, family restaurant chain.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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