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It’s Happy Bunny products multiplying like rabbits

American Greetings has inked a deal with licensing agent CopCorp to produce and market a line of greeting cards and other stationery and social expression products based on acerbic tween/teen property It's Happy Bunny.
April 19, 2007

American Greetings has inked a deal with licensing agent CopCorp to produce and market a line of greeting cards and other stationery and social expression products based on acerbic tween/teen property It’s Happy Bunny.

Created by artist/author Jim Benton, the little bunny with a big attitude will appear on AG stickers, magnets, note pads and back-to-school stationery that should hit mass retail by the tail end of ’07. It’s Happy Bunny currently has a roster of more than 100 licensees worldwide.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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