News

Mattel readies new Barbie website

Mattel has launched the beta version of BarbieGirls.com, a key component of its new Barbie Girls platform that will be revealed in its entirety April 26th. BarbieGirls.com is the toy giant's first-ever global online community designed exclusively for girls.
April 18, 2007

Mattel has launched the beta version of BarbieGirls.com, a key component of its new Barbie Girls platform that will be revealed in its entirety April 26th.

BarbieGirls.com is the toy giant’s first-ever global online community designed exclusively for girls. Barbie’s first website went live in 2000 and now attracts more than 65 million monthly hits.

The new site features rich-media content including applications that give visitors the ability to customize individual virtual characters and room, shop at malls, play games and chat with other users.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

Menu

Brand Menu