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WBCP Brazil names new GM

Marcos Bandeira de Mello has been named GM of Warner Bros. Consumer Products Brazil and will be tasked with managing all licensing, marketing and retail business development activities in the region.
April 12, 2007

Marcos Bandeira de Mello has been named GM of Warner Bros. Consumer Products Brazil and will be tasked with managing all licensing, marketing and retail business development activities in the region.

Prior to joining the studio’s team, Bandeira de Mello did a nine-year stint at Caloi Norte/Gym Brands, where he most recently served as VP and oversaw the merger between Caloi Fitness and Kiko’s to form what is currently known as Gym Brands.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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