News

Kid cell phone specialist kajeet dials up Nick

Pay-as-you-go cell phone provider kajeet has landed its first kids content partner, and it's a whopper! Nickelodeon has agreed to license its portfolio of properties to the Bethesda, Maryland-based company.
April 12, 2007

Pay-as-you-go cell phone provider kajeet has landed its first kids content partner, and it’s a whopper! Nickelodeon has agreed to license its portfolio of properties to the Bethesda, Maryland-based company, which will turn them into a range of downloadable ringtones, wallpapers, and games featuring the likes of SpongeBob SquarePants, The Fairly OddParents and Rugrats.

All of Nick’s channels and platforms will hype the branded service, which launches on April 13 in tandem with the SpongeBob SquarePants ‘Friend or Foe’ stunt. In conjunction with this special episode, kajeet will exclusively sponsor the Trash Bash game of the week on www.Nick.com and www.dudes.kajeet.com.

kajeet’s full-function phones include voice, text, picture and instant messenging capabilities and started rolling out at mass retail last month. They are pegged to be available in more than 500 Best Buy stores by May 1.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

Menu

Brand Menu