PBS Kids Sprout is focusing its promotional energies on a new program dubbed ‘We Share’ that’s designed to encourage parents and preschoolers to spend more quality time together.
The 24/7 preschool diginet developed the campaign in partnership with creative agency Red Tettermer, and the goal is to highlight shared experiences triggered by PBS Kids Sprout’s on-demand and online programming.
A series of TV ads featuring preschoolers enjoying and sharing everyday moments with moms, dads and caregivers will be linked to popular Sprout shows like Sesame Street, Barney & Friends and Caillou. The ads focus on how the on-demand and online nature of Sprout’s platform allow parents to play a more active role in their children’s TV time.
Launching on April 23, the campaign will also cover print outlets including industry trade and consumer mags, as well as billboards, targeted online advertising and bus shelter ads throughout the US.