News

CNE extends Grim Adventures into apparel

Cartoon Network Enterprises has inked a deal with Fifth Sun Graphics to develop a line of apparel based on The Grim Adventures of Billy & Mandy.
April 5, 2007

Cartoon Network Enterprises has inked a deal with Fifth Sun Graphics to develop a line of apparel based on The Grim Adventures of Billy & Mandy.

The multiyear license includes T-shirts, tank tops and fleece tops for junior girls and young men that will retail for between US$18 and US$20. Based in Chico, California, Fifth Sun plans to roll the merch out to mass merchants in May.

A CN original, The Grim Adventures of Billy & Mandy tells the story of the title characters’ burgeoning friendship with The Grim Reaper. Together, the three pals deal with typical suburban trials and the occasional unwanted intrusion from the spirit world.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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