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Veo’s preschool experiment leads to bigger kids commitment

Free DTT Veo is one of the newest players on the Spanish broadcast scene, and it decided to dip its toe into kids programming with a morning preschool block that launched late last year after director of acquisitions Guillermo Garcia Lacuesta ID'd a hole in the market.
April 1, 2007

Free DTT Veo is one of the newest players on the Spanish broadcast scene, and it decided to dip its toe into kids programming with a morning preschool block that launched late last year after director of acquisitions Guillermo Garcia Lacuesta ID’d a hole in the market.

As is the case for the bulk of Spain’s kidcasters – both old and new – acquisitions make up the majority of Veo’s programming, and as a newbie to the field, Lacuesta turned to HIT Entertainment to program the entire block.

Lacuesta chose HIT because a lot of kids shows on the terrestrials hail from the libraries of Warner and Disney. ‘There’s room now for content from distributors that have traditionally had difficulty selling into Spain,’ he says. While the new net’s audience is small, the preschool block is its best-performing feature, and the plan is to put more kids content on air in the future.

And keep an eye out for more programming partnerships. ‘Our strategy is to close volume deals with distributors who can provide content for a specific slot and target demo,’ says Lacuesta. On his wish list are character-driven comedies for a weekend afternoon slot he’s developing, and interested distributors should email him (ggarcial@veo.es) to set up a meeting at MIPTV.

About The Author
Lana Castleman is the Editor & Content Director of Kidscreen and oversees all content for Kidscreen magazine, kidscreen.com and related kidscreen events. lcastleman@brunico.com

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