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Cowabunga dude! CGI Turtles kick ass at box office

Balancing out some rather disappointing year-end results, 4Kids Entertainment got some good news this weekend at the box office. Its new Teenage Mutant Ninja Turtles CGI flick topped ticket sales with a US$25.4-million take.
March 26, 2007

Balancing out some rather disappointing year-end results, 4Kids Entertainment got some good news this weekend at the box office. Its new Teenage Mutant Ninja Turtles CGI flick topped ticket sales with a US$25.4-million take.

Distributed by Warner Bros., this redux of the late-’80s franchise beat its closest competitor, Spartan war drama 300, by US$5 million.

New York-based 4Kids owns the merchandising and licensing rights to TMNT and announced last week that its 2006 revenues dropped US$9 million over the previous year. CEO Al Kahn said a downturn in TMNT licensing was partially to blame.

Reportedly, Harvey Weinstein, co-chair of the film’s overseas distributor The Weinstein Company, has already called for a TMNT sequel.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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