News

Marvel Heroes leap into UK health food aisles

Marvel International has struck a deal to license its library of iconic characters for a wide range of vitamins, smoothies and fruit bars being produced by London-based health supplement manufacturer bio-synergy.
March 26, 2007

Marvel International has struck a deal to license its library of iconic characters for a wide range of vitamins, smoothies and fruit bars being produced by London-based health supplement manufacturer bio-synergy.

Marvel Heroes including Spider-Man, The Incredible Hulk, The Thing, Mr. Fantastic and Wolverine will grace the labels of organic fruit bars, Omega 3 and 6 vitamins and fruit power shakes.

The products are slated to roll out at UK grocery chains Morrison’s, Sainsbury and Holland and Barrett in the next few weeks.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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