Licensing agencies Kidz Entertainment and EEMC are moving forward with a merger that will give them access to new markets and renewed resources. Management of the combined company will be handled out of Kidz’ HQ in Copenhagen, Denmark, and the new venture plans to capitalize on opportunities in growing Eastern European markets for brand marketing and merchandise.
This move comes on the heels of Kidz Entertainment inking a deal with Finnish company Pro Licensing to create Kidz Entertainment Finland at the end of 2006.
Kidz’ clients in the Nordic region include MGA Entertainment, Hasbro and HIT Entertainment. Based in New York, EEMC has established licensing programs in Eastern European for partners including DIC Entertainment, Hallmark and Nickelodeon.