Bristol, England’s Aardman Animations has tapped Player X as its distributor for mobile video content in North America.
Once the contract is finalized, Player X will rollout content for Aardman staples Wallace & Gromit, Angry Kid and Creature Comforts on two major mobile carriers in the US, and other deals are expected to follow.
The London-based company already distributes Aardman mobile video across Scandinavia and on 02 in the UK. Later in March, 02 UK will launch a dedicated Aardman channel and distribute made-for-mobile shorts such as Purple and Brown and Shaun the Sheep.
Player X is also a sponsor of Aardman’s short film competition, and will fully market and support this year’s winner.