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Aardman going mobile on this side of the pond

Bristol, England's Aardman Animations has tapped Player X as its distributor for mobile video content in North America. Once the contract is finalized, Player X will rollout content for Aardman staples Wallace & Gromit, Angry Kid and Creature Comforts on two major mobile carriers in the US, and other deals are expected to follow.
March 19, 2007

Bristol, England’s Aardman Animations has tapped Player X as its distributor for mobile video content in North America.

Once the contract is finalized, Player X will rollout content for Aardman staples Wallace & Gromit, Angry Kid and Creature Comforts on two major mobile carriers in the US, and other deals are expected to follow.

The London-based company already distributes Aardman mobile video across Scandinavia and on 02 in the UK. Later in March, 02 UK will launch a dedicated Aardman channel and distribute made-for-mobile shorts such as Purple and Brown and Shaun the Sheep.

Player X is also a sponsor of Aardman’s short film competition, and will fully market and support this year’s winner.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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