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Dos amigos: BabyGenius and Taco Bell pair up for QSR promo

Taco Bell's across the US will begin giving away BabyGenius mini board books with Taco Bell kids meals today.
March 15, 2007

Taco Bell’s across the US will begin giving away BabyGenius mini board books with Taco Bell kids meals today.

The promotion is the brainchild of Joanne Loria, COO and executive VP of The Joester Loria Group who handles promotions for Del Mar, California-based BabyGenius.

‘Taco Bell has an English and Hispanic market, and Baby Genius is bilingual,’ says Loria, explaining why the partners make a good fit.

The BabyGenius edutainment brand is built around a series of CDs and DVDs, featuring a cast of animated animal characters that introduce educational concepts to infants and toddlers through music. The activity books being distributed free at Taco Bell franchises will also offer a discount book for subsequent purchase of other BabyGenius titles, including Things That Go Counting and Favourite Sing-A-Longs.

The promotion is set to run until the end of December, possibly heading into 2008.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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