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BBC drops kids Jam web portal after commercial gamecos complain to EC

The BBC Trust has suspended online educational service BBC Jam after UK commercial companies registered complaints of the site exercising unfair competition in the online games market to the European Commission.
March 14, 2007

The BBC Trust has suspended online educational service BBC Jam after UK commercial companies registered complaints of the site exercising unfair competition in the online games market to the European Commission.

The online destination that offered games and activities with an educational bent to kids six to 16 will cease to operate after March 20, according to Chitra Bharucha, acting BBC chairman.

The site was due for a market impact assessment this year, but this action was suspended in the light of the new accusations. While the Beeb is not admitting non-compliance, the Trust is formally requesting new proposals for how the net should deliver its Charter obligation to promote education and learning in an online environment.

BBC Jam was approved in 2003 and launched in 2006. The service has a total budget of US$290 million with approximately US$85 million of that earmarked for independent content producers. The Trust is expecting to receive new proposals from the pubnet within the next three months about Jam’s replacement. The new program is believed to have the same budget as the suspended one.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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