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Measuring the multitasking generation: How kids two to 12 spend their leisure time

We know kids these days are multitaskers, but just how many things can they take on at once? Port Washington, New York-based research firm The NPD Group has just released a study that aims to find out.
Kids' Leisure Time II, evaluates how children between the ages of two and 12 spend their spare time. Favourite activities such as reading, using the computer, spending time with friends, listening to music and watching TV are being enjoyed in concert with each other.
According to the study:
•More than 25% of the time kids spend on activities is devoted to two or more, concurrently.
March 13, 2007

We know kids these days are multitaskers, but just how many things can they take on at once? Port Washington, New York-based research firm The NPD Group has just released a study that aims to find out.

Kids’ Leisure Time II, evaluates how children between the ages of two and 12 spend their spare time. Favourite activities such as reading, using the computer, spending time with friends, listening to music and watching TV are being enjoyed in concert with each other.

According to the study: •More than 25% of the time kids spend on activities is devoted to two or more, concurrently.

•The average amount of leisure time for kids two to 11 is roughly 68 hours a week, with 94 hours for two- to four-year-olds (of course, they’re not in school) and 58 hours for five-to 12-year-olds. This number has not changed from previous years.

•Among two- to four-year-olds, the largest share of the leisure time is spent playing with toys (19 hours a week) followed by watching TV or movies (14 hours a week).

•The most common leisure activity for kids ages five to 12 is watching TV or movies (12 hours a week), that’s down 1% from last year’s number of 13.5 hours.

•66% of children ages five to 12 listen to music, up 4% from the previous study.

•90% of five- to 12-year-olds have homework, again a 4% spike from 2006.

The data was collected via an online survey to a nationally representative sample of 8,500 adults with children in the household in the studied demographic range.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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