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Eisner eyes online production

Last week it was trading cards, this week it's production.
Michael Eisner's The Tornante Company has announced the formation of a new independent studio that will produce and distribute original content for the internet and other digital platforms.
March 13, 2007

Last week it was trading cards, this week it’s production.

Michael Eisner’s The Tornante Company has announced the formation of a new independent studio that will produce and distribute original content for the internet and other digital platforms.

The newly dubbed prodco Vuguru is entering the market with the goal of providing story-driven narrative content for the digital space. Its first kick at the can will be teen centric Prom Queen, an 80 x 90-second serialized drama that will look at the final two months of high school leading up to the senior prom.

The eps will be on PromQueen.tv, as well as Veoh.com and on youtube.com. The Tornante Company is also be looking to secure deals for other platforms including mobile. On the promotions side, the series has already inked sponsorship deals with FJI Water, Pom Wonderful,Teleflora.com,Victoria’s Secret Pink and HotKiss.

We’re looking into whether or not Eisner and Co. will be aging down content production into the prime Disney kids demo.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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