News

Cartoon Network’s Ben 10 gets into active licenses

Just in time for summer (yes, it will be here eventually), CN Enterprises has signed a trio of new partners to bring original boys-action property Ben 10 to bicycles, skateboards and safety equipment.
March 12, 2007

Just in time for summer (yes, it will be here eventually), CN Enterprises has signed a trio of new partners to bring original boys-action property Ben 10 to bicycles, skateboards and safety equipment.

Miamisburg, Ohio-based bicycle company Huffy is producing Ben 10 bikes for the North American market. The bikes have a disk changer that allows kids to personalize their ride with characters from the show.

Meanwhile, multinational manufacturer Bravo Sports will create Ben 10 skateboards under a multi-year agreement. The designs of the boards will reflect the show and target the core boys demo.

Additionally, to keep Ben 10 fans safe, Bell Sports is developing a full line of helmets and protective gear, including knee and elbow pads.

All the new gear is expected roll out to North American mass retail by this summer.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

Menu

Brand Menu