Can-caster Family Channel will be taking it to the kids to promote its encore presentation of Disney’s newest musical Jump In with its Spring Break-Out Kickin’ It Tour.
Set to visit eight malls across Canada during the first three weeks of March, the tour features the Canadian Rope Skipping Federation. The group is giving live demos of the double-dutch skipping technique at the center of the made-for-TV movie that stars Corbin Bleu from High School Musical.
Family Channel has also tapped stars from Zoey 101 and Life With Derek to appear and sign autographs at various stops along the tour. Attendees will receive a laminated souvenir pass and licensed products, including Zoey 101 clothing and accessories.
Through on-air promotions and interstitials, Family’s core-kid demo are also being encouraged to hit up www.family.ca/springbreakout for additional content.