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To retail: Fisher-Price sees bright future in shades for infants

Sunglasses for babies?
It's true. Fisher-Price has announced a deal with Ontario, California-based Greattech Vision to produce a line of sunglasses for infants and toddlers.
February 28, 2007

Sunglasses for babies?

It’s true. Fisher-Price has announced a deal with Ontario, California-based Greattech Vision to produce a line of sunglasses for infants and toddlers. The glasses will start popping up at retail next month with two initial collections – one themed around Animals of the Rainforest and the other featuring the toyco’s classic Little People brand.

The glasses are made with scratch- and shatter-proof lenses that are 100% UVA & UVB protected and sport a lightweight nylon frame. Wal-Mart has already signed up and is pricing the wee specs at US$6.97 a pair.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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