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Slimin’ around – Nickelodeon goes green and gross for Kid’s Choice Awards

On Monday, Nickelodeon will begin its reign of slime, kicking off a US national tour to promote the 20th annual Kid's Choice Awards being held on March 31.
February 22, 2007

On Monday, Nickelodeon will begin its reign of slime, kicking off a US national tour to promote the 20th annual Kid’s Choice Awards being held on March 31.

The Nickelodeon 18-wheel Slime Mobile will hit the road from the Nick Hotel and Holiday Inn in Orlando, Florida. And after rolling into 20 cities and taking in the Kid’s Choice event, the truck is scheduled to cruise into another 30 markets, bringing a bevy of interactive games, an in-truck live show, karaoke, a UGC station, character appearances, product giveaways and, you guessed it, the chance to get slimed by the iconic green goop.

Nick will broadcast several of the mobile’s stops during its new me:tv block, beginning on March 11.

The green slime got its start in a regular bit on ’80s cult classic kids show You Can’t Do That On Television, but its profile has gone into overdrive since turning up on the Kid’s Choice Awards, where celebrities get slimed on camera.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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