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TMNT’s movie set to make a promo splash

With the new CGI Teenage Mutant Ninja Turtles flick hitting theaters on March 23, 4Kids Entertainment and Warner Bros. Pictures have announced a slew of promotional and merchandising partnerships. Read on for a quick rundown of what's coming down the promo pipe.
February 20, 2007

With the new CGI Teenage Mutant Ninja Turtles flick hitting theaters on March 23, 4Kids Entertainment and Warner Bros. Pictures have announced a slew of promotional and merchandising partnerships. Here’s a quick rundown of what’s coming down the promo pipe.

McDonald’s: TMNT Happy Meals with eight different premiums will be available and promoted through TV, radio and online campaigns.

Airheads: A special lime-flavored Airhead will be included in 12 million packs of the candies. Each package will also contain a TMNT temporary tattoo. TV spots will tag the promotion.

Time Warner Cable: Time Warner’s many media outlets are going to promote a sweepstakes that offers the chance to win a trip to Warner Bros. Studios. Additionally, the company is holding advance screenings in three major US markets and mall events in Dallas and L.A. The TMNT Ubisoft video game is slated to sit at the center of the promos.

Cool Cuts 4 Kids: The salon chain is offering TMNT coloring books, card games and other items, as well as a sweepstakes to win a private screening of the movie. The chain will also distribute advance movie passes in Dallas.

Kmart: Customers who purchase US$10 worth of TMNT movie toys from Playmates Toys will receive an exclusive pack of four collectible trading cards.

Wal-Mart: 1,000 of the chain’s top stores are giving away movie posters to every customer who buys a TMNT movie toy.

Toys ‘R’ Us: Customers who spend US$20 on Playmates Toys’ TMNT movie merch will receive a US$5 movie-branded gift card from the chain.

Licensee count: 35 manufacturers are onboard with products ranging from video games (Ubisoft) to apparel (Hot Topic).

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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