As MAGIC wraps up in Las Vegas, WBCP has been busy lining up apparel licensees. First up, old-school fave The Wizard of Oz meets new-school trendy fashion label Heatherette. The property’s first line of junior t-shirts, sportswear and accessories should hit high-end and specialty retail later this year. Meanwhile, a new deal with urban apparel co. LOT29 will see DC Comics characters such as The Penguin, Batman and Green Lantern landing on a line of sportswear for young men and juniors. The clothes that play on retro comic designs are slated to roll out in department and urban specialty stores across the US this fall.
Warner Bros. Consumer Products inks upscale apparel deals
As MAGIC wraps up in Las Vegas, WBCP has been busy lining up apparel licensees.
February 16, 2007
About The AuthorLana Castleman is the Editor & Content Director of Kidscreen and oversees all content for Kidscreen magazine, kidscreen.com and related kidscreen events. firstname.lastname@example.org
Sorry, there are no related posts.
Consumer ProductsStudy: SVOD & video app brands most popular with kidsBy Jeremy DicksonJuly 19, 2018
People MovesHasbro’s Backflip adds new talentBy Alexandra WhyteJuly 19, 2018
Consumer ProductsSesame heads back to school with new lit programBy Elizabeth FosterJuly 19, 2018