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To retail: Scholastic’s Sidekicks launches novelty book/game hybrid

Scheduled to hit bookstores in March, Scholastic Storybook Collectibles puts a new twist on old classics.
February 16, 2007

Scheduled to hit bookstores in March, Scholastic Storybook Collectibles puts a new twist on old classics. The line will launch with titles (US$9.99 each) featuring the tales of Cinderella and Thumbelina. Targeting girls ages to three to six, the books take the readers through the main characters’ familiar adventures, stopping along the way to play games and activities and collect tokens – jewels for Cindy and flowers for Thumbelina. The tomes are meant to be enjoyed by more than one girl at a time, and the player with the most tokens at the end of the story wins.

About The Author
Lana Castleman is the Editor & Content Director of Kidscreen and oversees all content for Kidscreen magazine, kidscreen.com and related kidscreen events. lcastleman@brunico.com

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