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Pact welcomes review of Ofcom junk food ad ruling

The trade body that represents the U.K.'s independent producers - Pact - is welcoming an upcoming review of children's programming by government regulatory body Ofcom. The region's production community is hoping the review will loosen the restraints they fear will suck millions of dollars out of the industry.
February 14, 2007

The trade body that represents the U.K.’s independent producers – Pact – is welcoming an upcoming review of children’s programming by government regulatory body Ofcom.

The region’s production community is hoping the review will loosen the restraints they fear will suck millions of dollars out of the industry. In November, Ofcom recommended a plan to ban all junk food advertising to kids under the age of 16.

Pact cites the steady decline of new UK programming in the children’s sphere as a direct result of the collapse of investment in the industry. As proof of its assertion, Pact points to ITV’s decision to stop commissioning new kids programming last year.

If the current trend continues, the org believes broadcasters will be forced to rely more heavily on US and Asian imports rather than homegrown fare.

On February 27, representatives of Pact will be airing their concerns directly to the UK government’s Culture, Media and Sport Select Committee.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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