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Fizzy Fruit finds followers in retail and promos

Fruit-flavored soda has been around for eons, but Fizzy Fruit turns the idea on its head and makes an unpopular food group fun for kids. The Portland, Oregon-based company that shares a name with its product has invented a top-secret process for injecting carbonation into grapes and slices of apple and pineapple. So kids can enjoy what they so dearly love about drinking soda (namely, the prolific burping), while still getting the vitamins and antioxidants found
February 1, 2007

Fruit-flavored soda has been around for eons, but Fizzy Fruit turns the idea on its head and makes an unpopular food group fun for kids. The Portland, Oregon-based company that shares a name with its product has invented a top-secret process for injecting carbonation into grapes and slices of apple and pineapple. So kids can enjoy what they so dearly love about drinking soda (namely, the prolific burping), while still getting the vitamins and antioxidants found

naturally in fruit.

The product is currently selling in Wal-Mart and 7-Eleven stores in the Southern states, with 5-oz packages of the gaseous grapes going for US$2.49. The product has also caught the attention of Disney, which will partner with Fizzy Fruit on a promotional tie-in for Meet The Robinsons, the studio’s newest CGI film scheduled to hit theaters in March.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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