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New tech lights up room décor category

IF you're looking to add a little sparkle to your licensed product, you might want to talk to Howard Jay Fleischer, president of New York-based licensing and product development agency RoyaltyPros. He introduced toyco Spin Master to the idea of combining a patented LED technology from Boston, Massachusetts' manufacturer Color Kinetics with a glittering plastics material called Sparklex. The resulting Glitter 'n Glo chair is an innovative take on kids inflatable furniture that undulates with color as it shimmers, and it's sure to catch the eyes of little girls everywhere.
February 1, 2007

IF you’re looking to add a little sparkle to your licensed product, you might want to talk to Howard Jay Fleischer, president of New York-based licensing and product development agency RoyaltyPros. He introduced toyco Spin Master to the idea of combining a patented LED technology from Boston, Massachusetts’ manufacturer Color Kinetics with a glittering plastics material called Sparklex. The resulting Glitter ‘n Glo chair is an innovative take on kids inflatable furniture that undulates with color as it shimmers, and it’s sure to catch the eyes of little girls everywhere.

Fleischer is representing both technologies, and while Spin Master has the license to use the combo for kids room décor, he’s on the lookout for partners interested in using them both or individually for other applications. Playsets, toy vehicles, portable electronics and hand bags are just some of the products Fleischer believes suit the patented technologies.

Color Kinetics developed the system that allows LEDs to subtly change color and emit light along a spectrum to spotlight architectural features on building exteriors. So instead of flashing lights and abrupt colors, the Kinetics system changes seamlessly from one hue to the next – moving from pink, to purple, to white, for example. Meanwhile, Sparklex is a plastic material containing tiny prisms that catch and reflect light; putting the two together creates a consistent, shimmery glow. Fleischer adds that the tech does increase manufacturing costs, but not enough to price products out of the mass retail market.

For its part, Spin Master is rolling out the Glitter n’ Glow Disney Princess chair (US$19.99) to Wal-Mart stores across the U.S. this spring, and is currently looking at incorporating the tech into more of its décor line.

About The Author
Lana Castleman is the Editor & Content Director of Kidscreen and oversees all content for Kidscreen magazine, kidscreen.com and related kidscreen events. lcastleman@brunico.com

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