IF you’re serious about investigating the potential of the Indian merch market first hand, it may be worth taking a closer look at Licensing in India, an event aimed at helping global IP owners get a handle on the local lay of the land. Organized by New York-based Licensing Brands International – a company that specializes in setting up trade shows in emerging markets – the event will take place in Bangalore, India between May 14 and 16.
The first day will be devoted to introductory seminars that should help familiarize licensors with the merchandising landscape in the country, examining logistics related to production, retail and legalities. On the second day, the four premier sponsors are to make presentations to a group of Indian licensees and retailers using a ‘roadshow’ format. And then the event wraps up on day three with a retail tour to stand-alone shops, malls and other sales outlets in and around Bangalore.
At press time, United Media and StarFox India – Twentieth Century Fox Licensing & Merchandising’s joint-venture with Indian licensing agency Star India – had signed on as lead sponsors. Christine Annechino, president of Licensing Brands International, says she expects to announce a full agenda and the rest of the event’s sponsors within the month. Registration costs US$2,500 per attendee. For more info, contact email@example.com. LC