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Survey says… Folks are frothing for 4G

The next phase in tech evolution might come a little sooner than we thought. According to a Harris Interactive poll that was released in December, consumers say they are ready for 4G, the elusive network of networks that will integrate consumer electronics, communication technology and a wireless pipeline at an optimum bit rate.
January 1, 2007

The next phase in tech evolution might come a little sooner than we thought. According to a Harris Interactive poll that was released in December, consumers say they are ready for 4G, the elusive network of networks that will integrate consumer electronics, communication technology and a wireless pipeline at an optimum bit rate.

According to the survey, 49% of adults find the idea of 4G appealing, and roughly 34% say they would likely subscribe to such a service. The early adoption rate is considered high, too – about 7% of those polled say they would be interested in subscribing ‘at launch.’

The survey also indicates that the service market for 4G is wide open, with consumers looking to internet providers first and companies like Google and Microsoft close behind. However, an overwhelming majority (77%) of respondents say they would be averse to signing a binding long-term contract for service. GR

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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