L.A.’s DIC Entertainment has been on quite a roll this year, scoring a Saturday morning broadcast block on CBS with KOL and snapping up U.K. licensing agency CPLG to name a few initiatives. And new tween entertainment brand Slumber Party Girls should keep the momentum going.
This past summer, Geffen Records chairman Ron Fair helped pull together the group of five singing, dancing, acting teens who make up the Slumber Party Girls – hosts of the new CBS block and the in-house music act on the block’s upcoming series Dance Revolution. The girls, who all come from different backgrounds and have five distinct personalities, were drawn from a pool of more than 1,000 hopefuls who attended Fair’s open auditions.
To get tween girls familiar with the group, KOL’s DJ Rick has started playing its first single ‘Bubblegum’ on his broadband show that pulls in more than one million viewers. A CD was made available for download in mid-September, while physical copies hit stores at the beginning of this month, with the strength of Geffen’s marketing department in tow. And two more TV projects are in the works to support the brand.
Full details were not available at press time, but Fowler says a Sunday night TV movie musical featuring the Girls will air in Q1 2007. She readily gives a nod to the success of Disney’s High School Musical for re-igniting interest in the genre, but says the Girls’ movie should have an edge because of the amount of exposure the group will have before it goes to air. Also on the drawing board is a modern-day version of The Monkeys sitcom, showcasing the band as it encounters various wacky situations.
As for licensing and merch, Fowler says she’ll be ready to announce primary partners by the end of the month and the mass-market program will roll out in two phases. First expect to see product designed to meet the immediate needs of the fans, including posters, calendars, key chains and fashion tops in stores by early 2007. Then later in the year, DIC’s planning to go out with publishing, apparel and fashion dolls. LC