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Brickadoo puts a new twist on a classic play pattern
September 1, 2006

Brickadoo puts a new twist on a classic play pattern

RS2Play has created a new building toy to bring out the inner stone mason in kids as young as six. The Netherlands-based toyco just introduced Brickadoo to the European market and is now on the lookout for U.S. retail partners. The toy puts a unique spin on building blocks playsets. Kids can construct houses, restaurants and supermarkets using real, kid-safe bricks, mortar and wooden window frames and doors. Each set comes with mortar packs and a small trowel to apply it. The cement is also water-soluble, so kids can dismantle a building by submerging it in water for a minute. The sets retail for between US$10 and US$18, and the company’s aiming to crack the North American market by 2007.

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