Kaaren Lee Brown, the new senior VP of creative affairs at DIC Entertainment, says her licensing background will not play a huge role in making programming decisions for DIC and CBS’s new weekend block. Brown most recently worked as VP of licensing for Tyco Industries and is a former licensing director for Mattel. She’ll be overseeing all aspects of programming for CBS’s Secret Saturday Morning Slumber Party block, launching this fall.
Promoting healthy lifestyles will be the number one priority for the three-hour stretch and it will feature both new and established programming produced by DIC, including Madeline and The Littles. The block’s targeting tween girls, but DIC anticipates some of the program offerings will appeal to both genders. Brown says some of the shows definitely have licensing potential, but merchandisability will not be the deciding factor when selecting which shows get a broadcast berth. DW