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Sony's PS3 top-of-mind for next-gen console buyers
January 1, 2006

Sony’s PS3 top-of-mind for next-gen console buyers

A study on next-generation console systems released in December by market researcher The NPD Group might take some of the shine off Microsoft’s just-launched Xbox 360 and Nintendo’s soon-to-come Revolution. The study found that Sony’s PlayStation 3 has the highest level of awareness, familiarity and ‘purchase intent’ of the three systems. Among the 15,000 people who took part in the study, brand loyalty was the biggest decision-making factor, with future purchasing plans being based on what they already own. About one-third of respondents intending to buy one of the new systems is waiting until prices drop, while 58% will continue to buy games for the systems currently in their homes.

MTV, Disney get gaming

Beefing up its on-line gaming presence, MTV Networks has acquired the assets of L.A.-based GameTrailers, a producer and aggregator of broadband video content., its original productions and previews of games and trade shows will be folded into MTV’s growing game offering on The Walt Disney Internet Group, meanwhile, has acquired Munich-based mobile game developer and publisher Living Mobile to boost its presence in the category across Europe. The deal gives Disney access to Living Mobile’s 70-game library, including original titles and content licenses such as CAPCOM’s Resident Evil-ATN.

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