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Cartoon Network gives a boost to PowerPuff Girls in the U.K.

Cartoon Network Enterprises Europe is kicking off the New Year by mapping out plans for the global licensing, merch and promo business its global parentco reclaimed from Warner Bros. Consumer Products last summer. Properties central to the new strategy will include the PowerPuff Girls, Hi Hi Puffy AmiYumi and Codename: Kids Next Door.
January 1, 2006

Cartoon Network Enterprises Europe is kicking off the New Year by mapping out plans for the global licensing, merch and promo business its global parentco reclaimed from Warner Bros. Consumer Products last summer. Properties central to the new strategy will include the PowerPuff Girls, Hi Hi Puffy AmiYumi and Codename: Kids Next Door.

The first priority for the British team will be to make headway against pent-up demand for PowerPuff merch in the U.K. Newly appointed licensing manager Moira Roger (formerly the category manager for Mattel’s softlines), is tasked with re-launching the PowerPuff program, and is in talks with potential partners for apparel, accessories, stationery, back-to-school items and greeting cards. Plans are also afoot to launch toys and softlines for Puffy AmiYumi and capitalize on the November toy and video game rollout of Kids Next Door products.

Along with coordinating these pending merch launches, recently appointed territory managers, Mar Romera (for Spain) and Maria Rosario Milone (for Italy) will also work at finding new opps for original properties across CNE’s portfolio. Additional appointments are forthcoming for Italy, and also for CNE’s France and Benelux offices.

‘With all of these operational changes, we’re a bit behind on strategy,’ explains Simon George, VP of Cartoon Network Enterprises for Europe, the Middle East and Africa. He adds that specifics on timing and plans for each property and each territory have yet to be worked out.

As for licensing agents, Germany Merchandising Media is handling Austria, Switzerland and Germany, where Cartoon Network recently launched a branded programming block on Kabel 1. Other agents representing Cartoon properties are BRB International for Spain and Portugal; CLP in South Africa; LDI in Turkey; Hellapress in Greece; Nordic Licensing Company for the Nordic region; and European Licensing Company for Central and Eastern Europe, the Balkans and Russia.

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