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TiJi registers explosive audience share growth in the French kids ratings race

The performance of French kids specialty channels in France's five million cable/satellite households over the last six months has been mostly flat, according to the latest MediaCabSat report from ratings tracker Médiamétrie. From December 30, 2002 to June 15, 2003, only one channel - preschool net TiJi - upped its share of the four-plus audience (to 0.8%), recording a whopping period-on-period increase of 60%.
August 1, 2003

The performance of French kids specialty channels in France’s five million cable/satellite households over the last six months has been mostly flat, according to the latest MediaCabSat report from ratings tracker Médiamétrie. From December 30, 2002 to June 15, 2003, only one channel – preschool net TiJi – upped its share of the four-plus audience (to 0.8%), recording a whopping period-on-period increase of 60%.

Cartoon Network and TiJi’s older-skewing sister channel Canal J maintained their hold on viewers during the first half of this year versus the same period in 2002, with 0.6% and 1.4% shares respectively. Despite launching a +1 channel last fall, Teletoon sustained the biggest loss amongst French kids thematic channels, dropping from a 1% to 0.7% share of the four-plus audience.

Disney Channel, whose parent company launched three new kids services last fall, also saw its piece of the general audience pie shrink from 0.7% to 0.6%. Meanwhile, Disney-owned channel Fox Kids France, which shifted to a more boys action-centric programming strategy at the start of the year, saw its share of the four-plus audience dip from 0.4% to 0.3%.

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