Top 10 Kid Spots Judging

The Process
October 1, 2002

The Process

Setting out to recognize spots that ‘inform, educate and entertain,’ this year’s Golden Marble Awards for Top 10 Kid Spots limited eligibility to TV ads targeted primarily at kids ages six to 14 that had run in accredited media within the U.S. or Canada between June 1, 2001 and June 1, 2002.

Our panel of nine judges from the kids advertising industry were asked to individually assess a shortlist of 25 entries selected by the KidScreen Editorial team, awarding each submission a mark between one and 10 (with 10 being the best score). The shortlist was also reviewed by the Children’s Advertising Review Unit, and any entries that were not deemed to meet CARU guidelines were disqualified. Final results were determined by averaging the judges’ scores. Judges were asked not to evaluate their own agency’s work, and they were encouraged to provide comments in support of their marks. Now without further ado, KidScreen would like to introduce and thank this year’s judges for their time and expertise.

Alice Germanetti, Senior Partner and Creative Director, Ogilvy & Mather

Bethany Harris, Senior VP and Director of Client Services, G-Whiz!

Tim Hawley, Worldwide General Manager, CME KidCom

Tina Imig, VP and Senior Planner, Leo Burnett and Co-Founder, Kid Leo

Paul Kurnit, President, Kurnit Communications

Chris McKee, Chief Creative Officer, The Geppetto Group

Gary Rosenbaum, EVP and Executive Group Creative Director, Foote Cone & Belding Chicago

Dave Shea, SVP Creative Director, Saatchi & Saatchi Kid Connection

Deyna Vesey, Co-President/Creative Director, Kidvertisers

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